This initial phase was paramount to laying the foundation for approaching new product development. Modern Social, Economic, and Technological factors are an underlying force driving market needs that create Product Opportunity Gaps. Product Opportunity Gaps (POGs) are filled by new products or modifications of existing products in order to meet a customer's needs. Our Phase 1 unveiled multiple product opportunity gaps between restaurant and retail businesses assessing the reduction of single-use waste with an emphasis on costumer utility and product adoption.
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"In the United States, food waste is estimated at between 30-40 percent of the food supply." - USDA
Problem statement: There is an opportunity to affect the way we treat food waste to reduce pollution, GHG emissions, and in turn create a more sustainable world.
Problem statement: There is an opportunity to affect the way we treat food waste to reduce pollution, GHG emissions, and in turn create a more sustainable world.
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Phase 1 POG:
"Reducing single-use waste from restaurant and retail businesses with an emphasis on customer utility and product adoption."